Nurturing Results has a unique collection of expertise in the areas of product development, content development, character development, marketing, sales, public relations, branding/naming, packaging and merchandising. If you're launching a new product for children or are struggling with a certain aspect of launching a new initiative, we can help you.
Selling children's products to families and children
Content/Character Development – One terrific way to attract children to a high quality product is to provide them with a character or content they can identify with. Nurturing Results can help you create a character as part of your children’s brand or can help you license an established character to help you differentiate your brand from competition. We also have writers, photographers, music producers and web developers that can build stories, games and educational pieces for both children and parents. Our team has worked on educational platforms like Leapfrog’s Leap Pad as well as educational brands like Sesame Street and Dr. Seuss.
Public Relations – Many times the best way to let a parent know about a great new idea for their kids is through public relations. WAV Group is blessed to have a team of PR experts who can help get the word out about your product to key trade journals as well as leading TV shows, newspapers and Parenting magazines.
Advertising - If you have a budget for print, TV or other advertising, we have a terrific group for you to work with. They have worked on some of the most successful children’s products in the world today. They are committed to helping children get only the best entertainment, food and education. They have worked with clients like Jumpstart Software, Fisher-Price toys, and Diamond Walnuts. In addition, they have expertise building and buying advertising for children’s networks – an affordable and effective medium for reaching kids and parents.
Marketing Plans – From grassroots to multi-million dollar campaigns, Nurturing Results can help you build and execute an effective marketing plan, maximizing every marketing dollar by utilizing targeted media sources. We won’t waste your money on mass advertising tools when you really need to get your message just to parents and caregivers. We are abreast of the latest on-line marketing tools and know how to maximize advertising dollars on the web as well as all traditional advertising vehicles.
Direct Marketing – Nurturing Results has launched highly successful eCommerce and direct mail catalogs for some of the largest children’s products brands in the world. In addition, we have a strong expertise in opt-in email campaigns designed to help educate customers, while selling product solutions. We know how to use direct marketing to enhance the effectiveness of other marketing efforts.
Websites – Many small companies launch websites only to be disappointed by the results. The content is difficult to update, thus the site becomes stale. The site may be very attractive, but it is not getting any traffic. We can help you design and host a website with a wide variety of functionality and the ability to update the content at will. We work with a Content Management System that allows you to update your content and change the features of your website at will. We also have a terrific design staff which can help you build a very attractive site. Third, we know how to increase traffic to your site by using the latest “search engine optimization” tools. We also can do “paid search” if you would like.
