Nurturing Results has a unique collection of expertise in the areas of product development, content development, character development, marketing, sales, public relations, branding/naming, packaging and merchandising. If you're launching a new product for children or are struggling with a certain aspect of launching a new initiative, we can help you.
Fisher-Price was faced with a very strong competitor – Action Figures! Every mother despises buying those evil little characters for their children, but many do because it is only gift their child is interested in. Our team developed a great solution that gave moms what they were looking for, kids what they were looking for while creating nearly a $1 billion brand!
Rescue Heroes, “COOL GUYS that are Good Guys” are the first action heroes that work together as a team to fight natural disasters. They are fire fighters, police officers, rescue rangers, scuba divers, doctors etc. They are strong and powerful and have great tools to help them battle blazes, hurricanes, typhoons and earthquakes.
Boys love their equipment, vehicles, cool look and their great show on CBS! Moms love that they encourage teamwork, not violence. They love that they escalate everyday heroes to Action Figure status.
The GREAT NEWS…..two studies done with kids exposed to Rescue Heroes showed that they actually displayed more teamwork after watching the shows and playing with the toys. Instead of pushing a pirate off a gangplank, they were rescuing the sailor who fell into the water. It worked…..a toy and cartoon has helped kids learn about the values of teamwork and being a good citizen!
What did it take to succeed? A great premise Parents were looking for a way to encourage their children away from action figures to something more positive. Parents today are looking for ways to discourage their children from junk food, violence, TV, and toys with no redeeming value. They are looking for ways to encourage them to eat healthy, exercise their mind and body and to become solid, contributing citizens.
A Great product for children and parents
The toys hit a nerve with both boys and parents. They looked really cool and great equipment, and they had great actions. For parents they were a positive alternative to toys that encouraged violence.
A Great Marketing program for children and parents
In order to make a real difference, a product has to hit a chord for both children and parents. Rescue Heroes did that by using two different mediums to get the word out. Rescue Heroes was advertised on kid-TV so that kids could become aware and excited about the line quickly. The good news is that kid-TV is actually less expensive that regular television so it requires a much smaller budget than cable or network television advertising. Parents were made aware of the program from a publicity tour to national talk shows, newspapers and parenting magazines. The line was talked about by the author of a book called How to Raise Compassionate Children in a Violent World. She talked about her book and then used Rescue Heroes as an example of a tool that is available to help your children to learn about compassion.
Great Characters and Storyline Television networks are under constant pressure to limit the amount of violent television in children’s programming. They are also under pressure to uncover the causes of childhood obesity, rise in juvenile diabetes and other children’s health issues. Super-size Me was a good example of a story built to uncover the ill-effects of an unhealthy diet. CBS loved the Rescue Heroes storyline because the characters were full of adventure and excitement, yet they were compassionate, and cooperative.
Rescue Heroes gave them an answer to one of their on-going struggles with violent programming.
Great publishing Publishing is another great way to bring a line to life. It can be used on a website to teach kids lessons while they’re playing games and build awareness of a character. Books, DVD’s and Software are also great tools Rescue Heroes became even more successful because the characters were represented in books, and software. Because the characters were so engaging, they encouraged kids to read books and play with educational software instead of violent video games. Rescue Heroes also produced and distributed a movie.
What does this mean for me?
Nurturing Results can create a multi-faceted program like this one for your product. We know how to combine proven marketing elements to help make healthy products fun for kids so that parents can feel good about their purchases and know they are giving their children only the best.
If you would like to learn more about Nurturing Results can help your company, please contact us.
